XLR8 Coaches

Our Coaches Are Proof Our Programs Work.

All of our coaches are are enthusiastic, passionate about health and fitness, and are driven to help improve the lives of everyone in our XLR8 communities.


Dave Finlay

  • Head coach and owner
    CrossFit in the D, Detroit MI
  • "We are what we continually do. Excellence, therefore is not an act, but a habit."


    All his life, Dave has been involved in sports and fitness training. As a young man he participated in football and wrestling, and more-recently he participates in CrossFit-related events. His background and certifications include:

  • BSc. Phys. Ed.
  • B. Education
  • Crossfit Certified
  • USAW Certified
  • NSCA, NASM, NCCP Certified

Dave decided to become a coach so that he could follow his passion to provide expert fitness coaching to everyone willing to work toward better performance. He consistently and diligently aspires to change a person’s mindset from "I can't" to "I'll try.”


Dave likes to keep it fun, safe, simple, and effective. Complicated moves become simple by practicing the basics over and over again. He challenges everyone to make personal improvements every day.

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No hard sales, just hard bodies.